Do you ever find yourself staring at your laptop screen, trying to put together a piece of content to publish, and you just can’t do it? Fog in your head, or maybe too many scattered pieces and no leading idea? The worst thing - you made a promise to yourself, you’ve put it on your calendar, the time is slipping away - and still nothing. Feeling like failing again, makes you question if this whole social media thing is really for you. It’s hard, it’s unclear and after all, you’re not a media person, someone who would enjoy showing up. For sure you’re more of an introvert.
Don’t know about you, but that was totally me some times ago: unable to do what I already knew I should do to create some results for myself.
The reality is, when you started your business, you signed up for it. Marketing yourself, communicating the value, outcomes and benefits of your offerings, clarifying how you help your clients and what working with you looks like is a vital part of being an entrepreneur, especially as a solopreneur. But how to overcome this resistance and cultivate the ability to follow through and actually do it? Let’s take a look at where the resistance is coming from and explore ways to address it.
The inability to write let’s say a two-page blog can feel devastating, almost as if it was a personal disability. We think that we’re actually not capable of doing it. As a consequence, we seek reasons for this perceived incapacity, and “I’m an introvert” is a handy excuse we often use in such situations.
However, what’s really happening is our subconscious mind telling us that showing up on socials is dangerous. This little brain, residing between your ears, hasn't evolved much from the days when humans dwelled in caves. To this primitive brain, showing up on social media equals standing in an open savannah, exposed to all kinds of potential dangers like lions, hostile tribes, or simply the judgments of others. It’s an instinct, trying to protect us.
When we can recognize this instinct, we can master it. We can teach our brain that what we’re doing is not a real danger. That appearing on social media won’t kill us. How? By not letting this discomfort stop us. It doesn’t feel good but it also doesn’t mean you need to stop. There’s no proven way to get rid of it in an instant. So the solution lies in learning to embrace the discomfort and proceed anyway. After some time, your primitive brain will give up and stop freaking out.
It’s something that’s happening to any of us, meaning there’s nothing wrong with you. It only means you’re a human with a normally functioning human brain. So rather than blaming yourself, acknowledge your commitments, be proud of your pursuit of goals, and keep moving forward one step at a time. You’re a work in progress, continually learning and improving with each attempt. That alone places you among the few who dare to follow their dreams! Allow yourself this support. There’s always a way to turn your inner sabotage into motivation, just take a different, more encouraging perspective.
Returning to content creation, there’s this mainstream opinion in marketing that demands consistent posting of valuable content across various platforms. However, no one teaches you what to talk about! The idea of giving more and more value plus posting consistently (for the sake of posting, without a clear goal) doesn’t feel good and it certainly can’t be sustainable. So how to prevent burnout and make your messaging effective? You need to show up strategically, not randomly. Let’s break it down a bit.
Conventional marketing strategies follow a funnel logic - growing a big audience, nurturing it, so you eventually convert a few people into paying clients at the end. But consider this: a majority of your audience has no or little intent to actually buy from you. They’re mostly casual browsers, exploring ideas, maybe seeking inspiration… And by sticking to this marketing model, you inadvertently sign up to be their educator, inspirer, or even entertainer!
What if you were able to talk directly to people who already know what they want and are actively seeking solutions to their evident problem? They need no convincing, they don’t want more information, and they don’t have time for everything you have for them. What they need is a clear, logical, doable path from their present uncomfortable situation to a happy ending. How would your communication differ when tailored to this audience? By aligning your messaging with a high-intent audience, you attract people ready to buy. This targeted approach provides a focused framework, allowing you to choose communication techniques that suit you most, and be authentic, supportive and confident within it.
These steps constitute the building blocks for growing your emotional and mental muscles, contributing to the development of effective messaging skills. First, commit. Next, craft your message, Then, communicate it. Achieving clarity and defining core concepts for your business can provide you with confidence and certainty - unrelated to whether you identify as an introvert or not.
When we work together, we bring attention to your personal and professional goals. This empowers you to embrace your authenticity, define your personal brand identity, and construct a communication framework for effective expression. It gives you clarity so you can free yourself from confusion and indecision.
Ready to step out of the cave and start engaging?
Check out my miniseries for a sneak peek into the themes we'll explore together.
Let's discuss how you can implement those tools in building your coaching business! Book a discovery call with me. This is not a sales pitch but an opportunity to understand your journey and explore how I can support you. So let’s talk!
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